As we put together this year’s SXSW panel, Chris Anderson at investment bank pH Partners recommended Devon Price from Kenetik.
Over a short call, Devon convinced me of his expertise in not just endurance nutrition but also brain activity and longevity. Ketones are a naturally occurring source of energy the body creates when it lacks nutrition, for the periods our ancient ancestors spent basically starving in between meals. Present day humans do not actively produce ketones, but Devon points out that they’re wildly efficient because they bypass typical metabolic processes that tax our system and eventually breakdown. Ketones are fast tracked to your brain when it can’t access other energy sources, which explains why it addresses brain ailments and other rare deficiencies, and as we learn on the show, has the power to save lives.
On the athlete side, we talk about how ketones enhance mental acuity and stamina, which has material impacts on performance and even recovery.
If you weren’t already sold - Devon’s resume is just absurd. He wanted to be a musician then found himself at Berkeley studying mechanical engineering which led to programming satellites, then an MIT MBA in organizational management to tackle the healthcare industry.
And we only found out at the panel that somewhere in there he worked at a bike shop. I think you’ll enjoy our discussion.
Sam Huntington
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Hill Climbers Annual Summit at Rivian S Congress
Join Hill Climbers on Friday, November 13th for our Second Annual Summit in partnership with Front Pack Sports. Expect networking with a bunch of friendly cyclists and endurance junkies, and a very special theme... “Future is Female” includes a panel on the State of Women's Cycling from the Team, Brand and Pro Perspective. More info coming soon!
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