At this point Kate Veronneau, Director of Women’s Strategy at Zwift, needs little introduction because she’s omnipresent in cycling media around the world including the Tour de France Femmes Avec Zwift, a partnership which has been the culmination of her career on bikes.
I met Kate and her husband Mike on the NOW ride when we lived in LA, and we hit it off pretty quickly because they had lived right outside of Philly by the T-Town velodrome. It doesn’t take long for Kate’s warmth and east coast honesty to make a lasting impression on anyone - especially cyclists - and I am proud to call her a friend. Watching Kate’s influence on cycling from Instagram and Linkedin have been mind blowing and incredibly gratifying and I hoped that one day we’d cross paths again, especially for an interview.
Last year the opportunity presented itself in the form of the Hill Climbers Summit. Zwift graciously came on board as sponsors, and Kate flew in to rep the company and lead a group ride on our favorite Lost Creek segment. I got some quality time with Kate, and something she shared with me really stuck. The ascendance of women’s sports is a driving force in her life, and so of course she has reflected on the topic deeply. Kate is tall, and was a competitive basketball player so she could always “hang with the guys.” She could hack it in a man’s world which has helped her climb to the sport’s highest echelons. More recently she’s realized that her strengths, what she brings to the boardroom and the peloton, are her feminine attributes. Please enjoy the interview.
Sam Huntington
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